Untangling 20 Years of Cluttered Architecture
AF Technology's existing website suffered from dated visual presentation and an overwhelming menu of overlapping service pages. Prospective enterprise clients struggled to understand what the company actually specialized in.
My mission was to audit their digital ecosystem, consolidate duplicate offerings, streamline their navigation, and create an authoritative digital presence while preserving their 20-year search engine rankings.
Consolidating into 3 Core Business Pillars
The legacy website forced users to parse an exhaustive 9-item dropdown list. I reorganized the entire catalog into **3 clear pillars**: Managed IT Services, Cybersecurity, and Web Design & Development.
Authoritative Dark Tech Identity
I introduced a deep navy background contrasted with crisp white typography and strategic red accents. Key conversion sections highlight client differentiators—local fast response, proactive monitoring, and certified security partnerships—leading into a free consultation consultation funnel.
Protecting Organic Equity Through Consolidation
Consolidating pages can risk organic traffic loss if handled carelessly. I mapped historical URLs to new consolidated pillar pages, restructured heading metadata, and optimized schema markup to ensure search crawlers understood the modernized hierarchy.
A Clear, High-Converting Digital Foundation
The redesign transformed AF Technology from an outdated local vendor into a contemporary IT partner, giving their sales team an authoritative asset for enterprise client acquisition.